Last week I had a conversation with a VP of the local office of an international ad agency in Europe. The topic was, no surprise, “the situation”. We started with some obvious observations such as:
a. Everyone is worried
b. No one knows what will happen
c. Their CEO had just emailed to stop all expenses immediately so they don’t know if they will be allowed to engage in a project
d. Next year all their clients will probably advertise less, so they are afraid that billings will drop and they will have to fire people.
But then we moved on to some other points, some obvious as well and some less (to me, at least) about the opportunities (no cynicism, this time) inherent in the crisis:
Continue reading ‘Innovation and “the situation”’
